10 Best Link Building Strategies For SEO
Introduction:
Link building is a crucial aspect of SEO, but it can be time-consuming and challenging. While I'd prefer to avoid manual backlink building, its effectiveness in boosting website visibility and search engine performance is undeniable. Securing authoritative backlinks from quality websites strengthens your domain authority, drives referral traffic, and helps you dominate search engine result pages (SERPs).
After all, a website consistently attracting high-quality backlinks indicates valuable content creation, which search engines like Google prioritize. This article outlines 10 evergreen link-building strategies for SEO in 2023 and beyond. We'll start with the basics and delve into their significance.
How to Improve SEO: 10 Ways to Improve Search Engine Rankings
10 Timeless Strategies for Effective Link Building
8 Smart Ways to Earn Quality Backlinks
10 Best Link Building Strategies For SEO
How to Get Quality Backlinks to Your Website
10 Easy Steps to Improve Web Page Ranking
4 Strategies to Earn High-Quality Links for Your Content
How to Get Backlinks: 8 Link Building Strategies
How to Create High-Quality Content
Effective Tactics for Earning High-Quality Links
What is Link Building and What are Backlinks?
Link building and backlinks are fundamental SEO concepts. Link building involves generating links from external websites to your website. Backlinks are incoming links to your webpages from other websites. For instance, if I guest blog on another SEO blog about generating backlinks and link back to this page, that's link building for SEO.
Link Building Best Practices:
- Create Consistently High-Quality Content: Regardless of your niche or industry, other websites are more likely to link to content they can't easily replicate.
- Focus on Relevant and Authoritative Backlinks: Avoid buying hundreds or thousands of random backlinks. Prioritize links from relevant and authoritative websites.
Why is Link Building Important for SEO?
- Boosts Domain Authority: Backlinks signal to search engines that other reputable sites find your content valuable and see you as an authority. This generally improves your domain authority.
- Drives Referral Traffic: Backlinks drive referral traffic to your site from readers following those links. This increases visibility and expands reach.
- Enhances Rankings: High-quality backlinks from relevant and authoritative sites help boost your rankings in search engines like Google.
- Passes Link Equity: Backlinks pass "link equity," which aids search rankings and improves site metrics like domain and page authority.
10 Best Link Building Strategies for SEO:
1. Content Designed to Be Shared:
Create compelling, informative, or entertaining content that readers naturally want to share and reference. Some proven formats include:
- List posts and guides
- Research studies with data
- Informative and detailed infographics
- Memes, quizzes, and interactive content
- Curated lists of resources
Optimizing content for social sharing and promoting it across networks can also garner referral traffic. Bonus points if influencers or industry authorities share your content!
2. Write and Distribute Guest Posts:
One of the most direct ways to obtain backlinks is by contributing guest posts to industry blogs and publications that accept contributor submissions.
Identify reputable blogs with good traffic and high domain authority. Reach out to the editor or owner and pitch your article ideas tailored to their audience. Many websites will have dedicated pages for guest bloggers.
With guest blogging, avoid low-quality blogs or spammy paid posts. Focus on building relationships with credible publishers.
3. Create Resources and Tools:
Creating link-worthy resources like online tools, calculators, quizzes, and even Chrome extensions is a unique way to form backlinks. Many websites will naturally link out when referencing or recommending useful tools you've created.
For example, Neil Patel owns UberSuggest, available through his website. People often link to UberSuggest because it's valuable, generating natural backlinks for Neil Patel's website.
Similarly, Clickz has a CPM calculator on their website. It's a simple calculation, but their CPM calculator page ranks high in search engines. Bloggers are likely to link to this page when describing CPM. Resources that solve real problems provide ongoing value.
4. Pursue Industry Link Roundups:
Certain blogs consistently highlight top companies or influencers in an industry. When they write articles, they likely link to the websites they're talking about, generating a natural backlink from a relevant website.
Roundup posts that link out to the "best of" or "top 10" within your industry present ripe opportunities to secure backlinks. Find and connect with bloggers who produce these recurring roundup posts.
Submit your content for consideration, ensure it follows their process, and offer to reciprocate by mentioning their roundup in your next article. Roundups can generate ongoing exposure over time.
5. Claim and Optimize Your Online Profiles:
Populating and optimizing your online business listings and profiles can generate valuable backlinks, increase local visibility, and improve perception. You should set up social media profiles and link out to your website. Even if you only post occasionally, it can be a great strategy for companies with a physical location or a retail store.
6. Offer Your Expertise to Industry Influencers:
Go on Podcasts: When you appear on a podcast, they'll typically mention your name, business, and website in the podcast description. If they have a dedicated website, they'll link out to your website too.
Collaborate with Video Creators: A simple interview with someone in your industry can generate a backlink. Many YouTube channels create episodes focusing on other people in their industry.
Offer Expertise to Blog Posts: One popular option is providing an expert tip to someone for their blog article. Websites that feature roundups of expert tips will likely link to your website from their blog post.
You can also turn industry influencers into powerful allies by strategically networking and providing mutual value. Follow them on social media, comment on their posts, share their content, and engage meaningfully over time.
Once you have rapport, they may voluntarily mention your site or feature your guest post. You could also ask them to review a new tool you've created. Finding mutually beneficial ways to collaborate expands your reach and link equity.
7. Secure .edu and .gov Links:
Educational institutions and government websites confer more trust and authority than typical links due to their reputable domains. Getting .edu and .gov links should be a priority for businesses.
Search for relevant university research departments or groups and offer your data or expertise as a resource. For governments, provide useful localized tools and data or highlight their services. Their rigorous process means links must be earned through actual experience and expertise.
8. Volunteer for Interviews:
Interview opportunities are a potential SEO goldmine, as the piece will often be heavily promoted and translations may be syndicated by news agencies.
Watch for callouts from relevant media outlets looking for sources or story ideas. Build relationships with reporters who cover your industry and keep them apprised of newsworthy developments. Getting interviewed by a trusted news source can be link-building paydirt.
9. Sponsor or Speak at Live Events:
Prominent backlinks can come from being featured on event websites. Consider sponsoring events or conferences in your industry that attract important decision-makers and influencers.
You may also have the opportunity to speak or join a panel. The organizer will likely link to your website from the digital brochure and website. Use your visibility to increase awareness.
10. Create Partnerships with Other Brands:
Forming win-win partnerships with complementary yet non-competing brands can multiply linking opportunities.
Collaborate on co-branded content, guest post on each other's blogs, conduct joint outreach campaigns, or build a tool together. There are many creative ways to pool audiences and resources while gaining new links.
By implementing these strategies consistently, you can build a strong backlink profile and watch your website climb the search engine rankings. Remember, quality is key when it comes to link building. Focus on creating valuable content and building relationships with other websites in your industry, and the backlinks will naturally follow.
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